SAVINGS -- STUDIES SHOW

Operators that offered cold and frozen beverages with Whipped Topping
grew servings over 79% the past five years! 
Source: NPD Food World CREST -- 52 Weeks ending July 2006

Operators that offered hot beverages with Whipped Topping
grew servings over 52% in the past five years!
Source: NPD Food World CREST -- 52 Weeks ending July 2006

Rich's® On Top® Whipped Topping significantly outperformed all other
topping alternatives in overall consumer liking scores for visual appearance!
Source: Rich's®  Proprietary Research 2007

When garnished with 1-oz. Rich's® On Top® Whipped Topping; consumers were willing
to pay an average of $1.10 more for a milkshake and $1.50 more for a hot chocolate!
Source: Ignite Communications 2006